Last updated April 22, 2024

This Privacy Notice for California Residents (this “Privacy Notice”) is intended to supplement our Privacy Policy and applies only to California residents. Any terms defined in the Privacy Policy have the same meaning when used in this Privacy Notice.

Application

Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act, (collectively, the “CCPA”), California residents have the right to be informed about the data we collect about them. This Privacy Notice applies solely to natural persons who are California residents, as defined in the CCPA. Please note that this Privacy Notice does not apply to residents of California who are acting as employees or job applicants (please see separate notices applicable to employees and job applicants here). Any terms defined in the CCPA have the same meaning when used in this Privacy Notice.

Categories of Personal Information We Collect

The CCPA defines “Personal Information” as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident. Personal Information does not include:

• Publicly available information from government records;
• Deidentified or aggregate information; and
• Personal Information covered by certain sector-specific privacy laws, such as the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA).

Below are the categories of Personal Information that we may have collected, used, and disclosed for a business purpose, as permitted by law, in the last twelve (12) months, depending on the products and/or services you receive:

Category	Examples May Include	Collected
A. Identifiers	Your name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, and telephone number	Yes
B. Customer Records Personal Information Categories	Name, signature, address, telephone number, company name, credit card information	Yes
C. Protected Classification Characteristics	Gender, age	No
D. Commercial Information	Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	Yes
E. Biometric information	Fingerprint, retina scan	No
F. Internet or other electronic network activity information	Browsing history, search history, and information regarding your interaction with an Internet website, application, or advertisement	Yes
G. Geolocation data	City and state location of your device	Yes
H. Sensory Data	Voice and video recordings for webinar presentations	Yes
I. Professional or Employment-related Information	Employer, job title, and occupation	Yes
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades or transcripts	No
K. Inferences drawn from other personal information collected	Inferences drawn from the information we collect when you visit our Website, reflecting your preferences, predispositions, etc.	Yes
L. Sensitive Personal Information	Social Security Number, your racial or ethnic origin, and religion collected or processed with the purpose of inferring characteristics about a California resident	No

Sources from which We Collect Personal Information

The following are categories of sources from which we may receive your Personal Information:

• directly from you when you inquire about our products and services via our Website, by telephone, or in person (e.g., sign-up sheets or scanned QR codes at trade shows);
• directly from you when you complete the registration process required by certain services that we offer (e.g., webinars);
• from market research studies and surveys sponsored by us or other third parties;
• from information collected through third party advertisements;
• from information collected through the use of cookies, web beacons, and other tracking technologies within our Website, third party advertisements on our Website, and emails; and
• from third parties that assist us in providing relevant services.

For more information on the use of cookies and other tracking technologies please see our Privacy Policy linked above.

Business or Commercial Purposes for which We Collect Personal Information

We may collect the Personal Information listed above for the following business or commercial purposes:

• To respond to your questions;
• To confirm or fulfill purchase and/or registration requests;
• To provide to you the services and/or products you requested;
• To send you information about third party services through pop-ups, banners and emails;
• To target advertising and marketing communications to your interests and geographic location;
• To contact you regarding events, news, or other resources and to advise you of products or services that may be available;
• To display content we think may be of interest to you and customize your visit to our Website and our communications;
• To notify you about website maintenance, updates, and new features;
• To contact you as needed to inform you of updates to or to address a suspected violation of our Terms of Use, Privacy Policy, or any other rules or policies applicable to our Website;
• To get your feedback to assess user-satisfaction or other needs and interests;
• To perform information analysis, compliance audits, and data metrics;
• To evaluate the use and the effectiveness of the products and services that we offer, which can include the effectiveness of content, advertising, or programs;
• To help us create new tools, features, and services and improve our Website, content, and products;
• To perform security and integrity tasks, including detecting security incidents and protecting against malicious or illegal activity;
• To comply with applicable laws, rules, or regulations in operating our business; and
• Otherwise in rendering, administering, and improving our Website, our products and services, and our business.

Disclosure of Personal Information for Our Business or Commercial Purposes

We have disclosed the following categories of Personal Information for business or commercial purposes in the preceding twelve (12) months to the following categories of third parties:

Categories of Third Parties to Whom Personal Information Was Disclosed for a Business or Commercial Purpose	Categories of Personal Information Disclosed for a Commercial Purpose	Business or Commercial Purpose for Disclosing Personal Information
Service providers or contractors	A, B, D, F, G, H, I, K	To help facilitate, manage, and/or analyze our products and services (including web servers, cloud storage systems and service providers, support teams, web analysts, webinar platform providers, credit card processing providers, manufacturing representatives, and others)
Trade show vendors	A, B, D, F, G, I, K	To facilitate our participation and involvement in trade shows
Third parties authorized by law to receive Personal Information	A, B, D, F, G, I, K	To comply with applicable legal requirements
Subsidiaries and affiliates	A, B, D, F, G, I, K	To operate our business and provide our products and services
Third parties involved in business transfers	A, B, D, F, G, I, K	For example, for a corporate merger, acquisition, consolidation, the sale of substantially all of our assets, or other fundamental corporate change, whatever form it may take
Market research sponsors	A, B, D, F, G, I, K	When you consent to participate in a market study or survey
Current or prospective advertisers, sponsors, and other business partners	A, B, D, F, G, I, K	For marketing purposes
Third parties to whom you or your agents request or authorize us to disclose your Personal Information in connection with products or services we provide to you.	A, B, D, F, G, I, K	To operate our business and provide our products and services

 

Sale/Sharing of Personal Information

Subject to certain limited exceptions, the CCPA defines “sell,” “selling,” “sale,” or “sold,” as “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for monetary or other valuable consideration.” Subject to certain limited exceptions, the CCPA defines “share,” “shared,” or “sharing” as “sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.”

In the preceding twelve (12) months, we have not “sold”/“shared” Personal Information within the meaning of the CCPA.

Consumers under 18 Years of Age

AKDO does not intentionally collect, sell, or share the Personal Information of consumers under eighteen (18) years of age.

Data Retention

We retain Personal Information about you necessary to fulfill the purpose for which that information was collected, consistent with applicable laws. When we destroy your Personal Information, we do so in a secure manner in compliance with applicable laws, such that the Personal Information may not be reconstructed.

Your Rights under the CCPA

If you are a California resident, you may exercise certain privacy rights related to the Personal Information we collect about you. You may exercise these rights free of charge, except as otherwise permitted under applicable law.

1. Right to Know/Access Personal Information

You have the right to request that we disclose to you what Personal Information we collect, use, disclose, and sell or share. This information includes: (a) the categories of your Personal Information that we have collected and sold or shared for a business purpose; (b) the categories of sources from which we have collected your Personal Information; (c) the categories of third parties with whom we shared or sold your Personal Information; (d) the business or commercial purpose for collecting, selling, or sharing your Personal Information; and (e) the specific pieces of Personal Information we have collected about you.

2. Right to Deletion of Personal Information

You have the right to request that we delete your Personal Information, subject to certain limited exceptions. For example, we may deny your request to delete Personal Information that we are required to maintain to fulfill a legal obligation.

3. Right to Correct Inaccurate Personal Information

You have the right to request that we correct inaccurate Personal Information that we maintain about you.

4. Right to Non-Discrimination

We will not discriminate or retaliate against you for exercising your consumer rights under the CCPA, including by: (a) denying you goods or services; (b) charging (or suggesting that we will charge) different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; or (c) providing you a different level or quality of goods or services (or suggesting that we will do so). We may, however, offer a different price, rate, level, or quality of goods or services if that price or difference is reasonably related to the value provided to us by your data.

How to Submit a Request

You may submit your request to access, delete, or correct Personal Information collected about you by contacting us at 800.811.2536 or by email at news@akdo.com.

Verification of Identity and Processing of Requests

As required or permitted under applicable law, we may take steps to verify your identity before processing your request to access, delete, or correct Personal Information collected about you as set forth above. In order for your request to be processed, you must provide us with enough information to reasonably verify you are the person about whom we collected Personal Information or an authorized representative of that person. We will confirm receipt of your request within 10 business days and provide information about how we will process your request. We will review each request for access, deletion, or correction carefully and respond to most requests within 45 calendar days if we are able to verify your identity based on the information you have provided; however, we may extend this time period once by an additional 45 calendar days when reasonably necessary, provided that we provide you with notice of this extension.

Agent Authorization

You may designate an authorized agent to request any of the above rights on your behalf. You may make such a designation by providing the agent with written permission, signed by you, to act on your behalf. Your agent may contact us as set forth in this Privacy Notice. Even if you choose to use an agent, as permitted by law, we may require you to confirm you have authorized the agent to act on your behalf or require you to verify your own identity.

Questions or Concerns?

AKDO Intertrade, LLC

Attn: Data Privacy

1435 State Street

Bridgeport, CT 06605

Phone: 203.336.5199

EMAIL: news@akdo.com